Focus groups can serve many purposes.

Gain deeper insights into the responses to the survey and clarify what the responses meant to participants;
Ask the follow-up questions not possible in the survey itself and help determine the relative importance of the issues that surface;
Identify and clarify the underlying causes driving low engagement and develop a basis for the most impactful improvement recommendations for future action;
Confirm whether or not certain issues are localized in certain employee segments or widespread across the organization;
Understand the current negative impact of specific workplace issues and the benefits of addressing them.

VIEW - Focus Group Info Sheet
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